The great thing about mixing it up with the SEO crowd is that they prove your point over and over and over again... first they tried to kidnap my search result on Google, now they are buying adwords to attack Mahalo (do a search for Mahalo.com on Google and you'll see ads like the one below).

The more SEOs fight you the more you know you're doing the right thing for the average web user. SEO is going to be looked at as a footnote in the history of the internet and search--a time we'll want to forget.

For more childish SEO behavoir check here.