CalacanisCast Beta Five... if you have feedback please send me an MP3 or WAV file.

No show notes--ever!

Here is the MP3 file

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Did a quick podcast last night to talk about how I'm feeling. I've got a bad cold, so excuse my coughing/hacking.

CalacanisCast Beta Four... MP3 file.

If you want to subscribe go into iTunes and hit "Advanced -- Subscribe to Podcast" add this feed:

http://podcast.calacanis.com/rss.xml

Got a great reaction to the BetaCast yesterday that I figured I would bang out another one today really quick... no show notes (if you want to write them in the comment go for it!). CalacanisCast Beta episode two.

if you want to subscribe go into iTunes and hit "Advanced -- Subscribe to Podcast" add this feed:

http://podcast.calacanis.com/rss.xml

I'm leaving for podshow expo from Santa Monica in the next 20 minutes or so.... send me where the dinner/party/whatever is tonight.

my email is jason at my last name (calacanis.com) and my cell for SMS messages is 310 456 4900.

see peeps in a few!

Lest there be no question, we are now in a full-blown bubble. What on earth Podshow is going to do with almost $25M in funding is anyone's guess, but it's not going to end well I can tell you that. To raise this money they must have had a $35-60M pre-money valuation. That means the VCs are going to look for a $300-500M exit at the very least, and that means they need to get to $30-50M in revenue. Not sure I see that happening.

The entire concept is that this is niche media--you don't need a lot of money. Weblogs, Inc. raised low six figures (from Mark Cuban) and we never spent it--we made money.

Unless Podshow is looking to do a rollup (which is what Ron and Adam were involved in during the last bubble) this is gonna end badly. I'd love to believe a podcasting business could grow to a billion dollars--but I just don't.

I was at the gym the other night listening to Adam Curry's Daily Source Code. He was describing a new marketing program called the "Golden Ticket" at his new podcasting company, Podshow. It's--in a word--BRILLIANT!

The way Podshow's Golden Ticket contest works is that they put a secret message into one out of 25,000 MP3 files downloaded by users. If your file has the "ticket" then you'll get a message at some point during the recording telling you--and you alone--that you've won. The result? You can be sure that (more) folks are gonna listen to the show.

It's simple technology--folks have been dynamically building audio files fro a long time on the Internet (people did it in the streaming days). Most of the time folks use this technology to change the ads in the show so that you can sell ads across 5,000 MP3 files on a CPM or timed basis without remastering 5,000 MP3 files. However, this is the first time I've heard about doing a contest like this.

Fun. If Curry was smart (and he is) he would enable this service for podcasters.

I was at the gym the other night listening to Adam Curry's Daily Source Code. He was describing a new marketing program called the "Golden Ticket" at his new podcasting company, Podshow. It's--in a word--BRILLIANT!

The way Podshow's Golden Ticket contest works is that they put a secret message into one out of 25,000 MP3 files downloaded by users. If your file has the "ticket" then you'll get a message at some point during the recording telling you--and you alone--that you've won. The result? You can be sure that (more) folks are gonna listen to the show.

It's simple technology--folks have been dynamically building audio files fro a long time on the Internet (people did it in the streaming days). Most of the time folks use this technology to change the ads in the show so that you can sell ads across 5,000 MP3 files on a CPM or timed basis without remastering 5,000 MP3 files. However, this is the first time I've heard about doing a contest like this.

Fun. If Curry was smart (and he is) he would enable this service for podcasters.

My pal Eric Rice pointed out that Podshow was deep linking to us without credit, which as everyone knows is a big no-no. Here is an example.

As Adam points out, we're old friends from the Silicon Alley days and we spoke today about it. I gave him some simple suggestion for linking into our stuff, and he assured me it was just a speed error (which I'm sure is the case). The simple solutions is, of course, to put a box that credits the publisher with two or three lines/points:

• The Engadget podast is produced by Weblogs, Inc.
• The RSS feed for the Engadget podcast can be found here.

We're fine with being in anyone's directory as long as we're credited as the owners of the work and have the standard link back.