I targeted three people to blog for us when we started WIN: Peter Rojas, Malcolm Gladwell, and Elizabeth Spiers. Peter signed up, Gladwell wasn't into blogging (at the time), and Spiers told me she was done with blogging. She made the Gawker brand before disappeared at New York Magazine for a while . Then she doubled MediaBistro's traffic *instantly* with her FishBowl series of blogs (you can check the Alexa charts on that one).
Now she's about to launch her own Weblogs, Inc/Gawker.. the first blog is called DealBreaker and IWantMedia interviews her about it today. In the interview she calls out Denton's publishing philosphy: "Turn up the level of harshness and make it meaner, and people will pay more attention."
Anway, if I could buy stock in a person I would buy EZSP... (insert Jim Cramer's back-up the truck sound from Mad Money).
Spiers starts up this week...
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(Page 1 of 1)2. insert Jim Cramer's back-up the truck sound from Mad Money).
That show is like finance-porn, I can't get enough.
Posted at 4:59PM on Mar 27th 2006 by Sam
3. By way of reason of the previous post, it is a bad time for Elizabeth Spiers to start her "business" in a blog network.
Her being famous or not, starting with an extremly targeted blog is good and bad, BUT, is the only reason people are looking at it is because it her? I think so, lets see 6 months from now how she is doing. PS, as you know, the online media network game is getting intense, it'll be a matter of time before those guys start throwing punches at each other.
Posted at 12:22PM on Mar 28th 2006 by James A.
4. FIRST REVIEW:
Well, the site is up. While there is nothing new about it "Wall Street News/Gossip Wise", there is something very very interesting about it "Adsense Wise".
I recall "suggesting" to Weblogs, Inc. that it remove the "next page" link at the bottom of each page and eliminate the "rolling posts" common on blogs. This suggestion was based on the fact that as the urls change for text, Adsense has to re-robot the new urls to serve targeted ads. Well, Dealbeaker.com has a rather impressive "fix" for the "rolling pages/changing urls" problem with blogs.
There is no "next page" link at the bottom of the main page of dealbreaker.com (at least none that I can see). And, the "archiving" method used on the site appears to guarantee that the urls for the posts and pages will be relatively fixed.
Dealbreaker.com reads like something any mainstream magazine would be comfortable publishing. So, what is the point of a blog doing this? I mean, if you are not Time, Inc. or Dow Jones, what is the point of trying to do what they do in the exact same manner that they do it?
Posted at 3:22AM on Mar 29th 2006 by Marion Paige
5. And it took less than 24 hours for Jake Dobkin to--yet again--use his Gothamist site as launching pad for his own odd personal attack/"analyisis" of the compeition:
http://www.gothamist.com/archives/2006/03/29/elizabeth_spier.php
If you're a betting man, when Jake decides a site has "issues" that usually means it will succeed. And if he REALLY has "issues", then the site will be bought out by AOL or some other huge company.
7. I can't understand why does she do it?
Posted at 10:56AM on Mar 30th 2006 by Exotic
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1. The only problem is, where is there room for a blog on Wall Street? I think the New York Times has an uphill battle on that front. Subscribing to the WSJ is automatic with anyone working on Wall Street and "those guys" are not going to believe news (or have time to read news) from too many other sources. When you are working 18 - 20 hour days and sleep is a luxury, you are not likely to be wasting time reading "news" on a website that you can't trust.
With respect to gossip, I think vault.com has that locked-up with its messageboards. The Christian Curry/Morgan Stanley Scandal is what turned vault.com into a superstar (and it was the fact that this gossip was coming from Morgan Stanley insiders that made the gossip spectacular). The Vault.com's model of a messageboard for each major investment bank (and major business in other industries) is simply unbeatable, it is essentially like having hundreds of bloggers. Google Finance (and Yahoo Biz) is also following the messageboards for each business model (as is tempcity.com). With our tempcity boards, we can IMPORT RSS Feeds to our boards, we currently have such a feed from Dow Jones' Career Journal.
The only other "road in" to IBank eyeballs is through "their kind of humor". And, I think Ibank/Wall Street humor strictly Male (something larger than 80% of IBank management is male). Officepirates.com is funny but, I think tempcity's humor is far more Wall Street than any other website trying to reach "those guys".
Now, if Officepirates.com ever wises up and becomes a front-end to vault.com, THEN maybe tempcity.com will have some competition.
I would be very interested to know what you think of vault.com. This company has to be attractive to a lot of people and YOU (Jason) should have a rare insight to where vault.com was, where it is now and, who is likely to be interested in buying it.
Posted at 4:02PM on Mar 27th 2006 by Marion Paige